"Our products are beautiful and delicious, so people love to buy them."
in the last post, i listed a bunch of cool techno-art-stuff created by jonathan j. harris. among his other very prestigious endeavors, mr. harris is one of the creative powers behind oral fixation mints. the site is lovely, despite its funky left alignment, and the business seems to be successful. looking through it, i met not only an urge to spend money on designer mints, but also to analyze the rhetoric of beauty.
i'm not sure how deep or worthy such an an analysis would be, but i think i'm going to make it anyway.
i think the topoi of beauty is rhetorically effective only in its connection with pathos. i don't want to get into too much psychology here, but beautiful things mean more to us for some reason. google hands me, in response to the words beauty and meaning: pleasure. art. buddhism. meditation. flowers. aesthetics. nature. philosophy. matter. phenomenon.
so hand-done, high-class, designer mint tins?
persuasive?
well, yeah, even though in the back of my mind i'm saying too expensive, too frivolous, too.. designer. that and i really don't like mints that much (too minty). i probably wouldn't buy them, but they've certainly got me thinking about it.
hm. anyway, they certainly stand out. and that's pathos too. novelty.
so is the good cause oral fixation is pitching: free tibet.
pathos. batting your lovely lashes. pulling out the puppy-dog eyes. flattery. seems a cheap way of getting what you want... but it works, so who's to argue?
1 comment:
That site is good. Too good. It's extremely overthetop and I feel like saying, 'Hey, calm down there! They're just mints!', but at the same time, I really want to try the 7 Deadly Cinnamons and Night Lights ('For students and professionals up late' - totally me.)
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