So, I had my first class in Modern Rhetorical Theory today.
Official definition:
rhetoric - the art of influencing people through symbolic means
that's symbolic means rather than forceable, physical ones. that's making things happen with words, and pictures, and ideas.
amazing, eh?
i think it's amazing.
and it fits in with all this marketing blah stuff I've been reading and pondering.
take a look at this post about marketing by Kathy Sierra, as well as all the linked junk following it, and the comments. Fascinating, the insight all these people seem to have into the world of selling things.
and of course deep down we all have something we want to sell, do we not? even if it's nothing more than our own soul to whatever pursuit or ideology (or lack thereof) we deem suitably meaningful.
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